b'Brand Guidelines: GeneracThese brand guidelines detail proper use of the elements that form Generacs brand identity. All custom marketing collateral must include the following components where applicable to receive reimbursement: Generac logo, current product image, and correct product name. Please refer to each activitys individual section on the following pages for exact requirements.Logo The Generac logo must never be modified or altered in any way.When co-branding, both companys logos must appear to be the same proportionand size while still maintaining the logo safe zone (G Space).Logo Safe Zone A logo safe zone must be maintained when using the Generaclogo in any print or digital media.This space can be measured by using the height of the G fromthe scaled Generac logo to establish a consistent safe zone inevery direction. Colors PRIMARY SECONDARYPANTONE2965 C PANTONE COOL GRAY 1C PANTONE1505 C PANTONE7534 CCMYK C100 M78 Y48 K54 CMYKC11 M8 Y9 K0 CMYKC0 M72 Y100 K0 CMYKC18 M16 Y25 K0RGBR0 G38 B62 RGBR226 G225 B223 RGBR250 G102 B0 RGBR209 G204 B189HEX#00263E HEX#E2E1DF HEX#FA6600 HEX#D1CCBDPhotographyPhotography of Generac products must come from Generac and be officially approved for use. Always use the highest resolution photography available, which can be found on Generacs MOD portal.Application Photos Product Studio PhotosIntroduction & Program Overview| 6'