b'General EligibilityELIGIBLE EXPENSES INELIGIBLE EXPENSES Claims will be honored only for advertising thatIneligible programs include, but are not limited to:utilizes materials prepared by Generac PowerAny advertising that does not include the Systems or that adheres to the guidelines Generac, DR Power, or Mean Green registered Generac reserves the right to determine eligibilitytrademark logo and required product imagery and for all Co-Op advertising claims that are notnaming specifically covered in the Co-Op Guidelines Competitive product featured in advertisingGenerac will assign a lower percentage foror eventsany activity in which other non-competitiveAdvertising agency commissions/feesmanufacturers products are also representedMarketing initiatives must promote Generac, DRGenerac products, gift certificates, or gift cards Power, or Mean Greens current products used for promotional purposesPromotional merchandise through preferred vendorsWebsite development and maintenance (SEO 3SMO) Vehicle graphics and installationsOlder versions of Generac template ads not found Postage for shipping Co-Op eligible direct mail on MODBuilding signageMemberships, dues, subscriptions, and personal sponsorshipsPrint advertising, direct mailers, billboards (print and electronic) and web advertising adhering toPrint/Digital Directory listings outsideGeneracs brand guidelinesof SproutLoud/MOD programTV commercials :15, :30, :60 sec Advertising production costs(excluding outdoor ads on MOD artwork) Radio commercials :15, :30, :60 sec Public service announcementsParticipation in events and trade showsStationaryGenerac sales and service trainingBusiness cardsDealer Talent NetworkVehicle magnet(s)Display shells or Portable Generator Racks available on Dealer 360Introduction & Program Overview| 5'