b'Table of ContentsINTRODUCTION & PROGRAM OVERVIEWIntroduction4Co-Op Funds 4General Eligibility5Brand Guidelines6Logo 6Colors 6Photography6REIMBURSEMENT SUBMISSION PROCEDURESDirect Orders8Multi-Step Reimbursement Process9ELIGIBLE EXPENSES & PROGRAMSMarketing on Demand (MOD) 11Digital Marketing Programs on MOD12Custom Print & Digital Advertising13Print Advertising 13Indoor & Outdoor Signage 13Broadcast & Streaming Advertising14Internet & Digital Marketing15Search Engine Marketing (Sem), Pay-Per-Click (Ppc) & Geofencing15Social Media 15Digital Media Campaigns 15Generac Training & Programs16Promotional Merchandise17Preferred Vendor17Local Vendors 17Point of Purchase (POP), Signage & Display 17Vehicle Graphics18Preferred Vendor18Local Vendors & Custom Graphics 18Events & Trade shows19Summary of Reimbursement Requirements20'