b'Internet & Digital Marketing1Co-Op Reimbursement: 50%Search Engine Marketing (SEM), Pay-Per-Click (PPC) & GeofencingSearch engine marketing (SEM) and pay-per-click (PPC) advertising involves the promotion of a website or a web pageby increasing their visibility in search engine results pages primarily through paid search listings or ad placements. Multi-Step Reimbursement ProcessPRE-APPROVAL REQUIREMENTS CLAIM REQUIREMENTSMock-up of materials Proof of paid invoice(s)Quote/estimated cost Search engine report that clearly lists search keywords and associated costsSocial Media Eligible Social Media Channels: Facebook, X (Twitter), Google+ and YouTube. All ads must receive Pre-Approval.Facebook X (Twitter)Generac allows only the following four advertising options Pre-Approval: estimated monthly budget and copyto be submitted for Co-Op: of any link to be used or mock-up of image.Drive traffic to your website Post-Approval: screen shot of post (must say promoted Increase attendance at your event by to be a legitimate ad) and paid invoice from X.Drive awareness to your offer Each ad must contain the following:Drive video views Generac or product mentionLink to website/image of the Generac logoRequired documentation to receive 50% reimbursement or productPre-Approval mock-up of ad and quote(includes demographic, location, duration) YoutubePost-approval screen shot of ad, paid invoice from Required documentation to receive 50% reimbursement:Facebook (can be printed from account)Each ad must contain the following Pre-Approval-estimate, keywords, script and run times.Image (Generac product or weather related) Post-approval-keyword copy, video and paid invoiceGenerac logo with run times.Description-250 characters or less Each ad must contain the following:A link to your website A two time mention of Generac Power Systems, Inc.The Generac logo and productDigital Media Campaigns Internet/digital advertising campaigns consist of paid placements of a banner ad on a relevant websites that engages visitors and produces click- through-traffic to your campaign (page) where you ultimately respond to your banners call to action or generate a lead; such as sign up for your free estimate, download your free Whitepaper, etc. Generac requires Pre-Approval of all digital advertising that does not utilize the materials prepared by our marketingdepartment and can be found on MOD.Multi-Step Reimbursement ProcessPRE-APPROVAL REQUIREMENTS CLAIM REQUIREMENTSQuote/estimated costs including demographic,Proof of paid invoice(s), with run times when location, and duration when applicable applicable Mock-up of ad Copy of advertisement1. Available for Generac only.Eligible Expenses& Programs| 17'